Technical SEO
First of all you need to check the status of your website’s current relationship with the search engines. Whether you’re friends or foes, there are objective reasons for that and you shall take control over them:- Existing search engine bans or penalties
- Duplicate content (on website & across the web)
- Hidden links or text
- Check accessibility & indexed pages (robots.txt, robots meta tags – noindex, nofollow, internal link structure)
- Check for 4xx errors and 5xx errors
- Canonical tags
- Proper use of 301s and 302s redirects
At this point you can also check
up if the Google Analytics account is set up properly.
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