SEO Terms

301 Redirect

 - Method of redirecting an old webpage to a new location. More simply, to display another web page for the web address that you are trying to visit. 301 implies that the move is permanent (as opposed to temporary, etc.)

Affiliate Marketing

 - A marketing program in which an advertiser pays an affiliate for driving event-driven traffic to their site. An event is primarily completing an order on the advertisers site but could simply be some sort of lead generation. Affiliate gets paid a commission based on order or lead. See affiliate marketing programs.

AJAX

 - Asynchronous JavaScript and XML. A way to design web pages that are more end-user friendly and respond more quickly when the user requests data. A good example of AJAX in practice is Google Maps.

Alt Tag

 - An HTML attribute typically used within the IMG tag to provide alternate text when images cannot be displayed.

Anchor Tag

 - An HTML tag that allows you to create a link to another document or web page or to a bookmark within the current web page.

B2B

 - Business To Business. Marketing strategy which involves the transaction of goods or services between businesses. (Wikipedia)

B2C

 - Business To Consumer. Transaction of goods or services directly to the end consumer.

Backlink

 - Links originating from one website and pointing to another website or web page. See link building.

Black Hat SEO

 - The use of unaccepted or frowned upon SEO practices in order to get higher rankings and more traffic. Use at the risk of being dropped from the engines or at least being removed from high rankings. More on black hat seo.

Blog

 - "Web Log". An online journal of sorts.

Bot

 - Programs written to scour the web automatically for various reasons (to index web pages, for spamming purposes, etc.) aka web robots, web crawlers, internet bots, spiders.

Cloaking

 - Showing a different web page to a search engine spider than what is normally seen. Method typically used by spammers.

Conversion

 - Web traffic that fulfills a pre-established goal, such as purchasing of a specific product or filling out a registration form, etc.

CPA

 - Cost Per Acquisition. Fee paid to an affiliate marketer for driving a particular action or event on your site (either a sale or lead generation, etc.).

CPC

 - Cost Per Click. Typical rate of measuring the expense involved with acquiring web traffic.

CSS

 - Cascading Style Sheets. A language used to describe how a given page or web site will look. Used to control font styles, graphical layouts, color, etc.

CTR

 - Click Through Rate. Standard method of measuring the success of an online advertising campaign. Calculated by dividing the number of users who clicked on an ad by the number of times the ad was shown (also known as an impression). (Wikipedia)

Dynamic Website

 - A website whose content is not fixed. What is shown on a page is based on user-selected activities and/or programmatically driven.

Google PageRank

 - Google PageRank™ is a numeric value that represents how important a page is on the web.

Keywords

 - Words that are used by search engines to determine the topic of a given web page.

Keyword Density

 - How often a keyword or keyword phrase is used on a given web page.

Landing Page

 - A content-rich web page geared around a particular topic, product or conversion goal. Typically a main navigation item of a website.

Latent Semantic Indexing

 - Or LSI for short, is an algorithm used by Google (and possibly other search engines) to determine how words are related to each other in the context of a web page. An article about "cookies" might contain words such as chocolate, sugar, flour or dough for example.

Meta Data / Meta Tags

 - Web page specific, descriptive information that helps a search engine identify the purpose and topic of a given web page. Common meta data include a web page's description and keyword listing.

Organic Search

 - Search results in a search engine that are not paid advertisements. The results that come up naturally based on their indexing within a search engine. Organic search results are good. We all want to come up on top for organic searches using keywords we are optimized for. For example, searching for "george ajazi" will return this website in organic search results.

Paid Link Building

 - Websites who are willing to link back to your site for a fee in order to boost your rankings/weight in the search engines. See link building.

PBJ

 - Peanut Butter and Jelly sandwich.

PPC

 - Pay Per Click. Advertising method where an advertiser pays for their ads (which are displayed on a given website) if and only if someone actually clicks on the ad.

Reciprocal Link

 - The practice of placing a link from website A to website B strictly because website B is linking to website A. I scratch your back, you scratch my back.

Sausage Link

 - A tasty snack to munch on while building reciprocal links.

Search Engine

 - Web site whose function is to help users find web pages on any given searched topic.

SEM

 - Search Engine Marketing. The act of marketing a website via search engines, whether this be improving rank in organic listings, purchasing paid listings or a combination of these and other search engine-related activities.

SEO

 - Short for search engine optimization or search engine optimizer, SEO is the process of increasing the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP). The higher a website ranks in the results of a search, the greater the chance that that site will be visited by a user.

SERP

 - Search Engine Results Page. The listing of web pages that a search engine shows a user once they've entered a search value.

Spider

 - Programs written to scour the web automatically for various reasons (to index web pages, for spamming purposes, etc.) aka web robots, web crawlers, bots, internet bots.

Splash Page

 - Typically an introductory web page (first page seen by a web surfer) that is graphics-heavy. Meant for attention-grabbing purposes only. Not rich in content (if any). Eye candy.

Static Website

 - A website or web page whose content is fixed (does not change or has to be manually changed).

Supplemental Results

 - Google's secondary index of web pages it doesn't consider worthy of being in the main index. This concept has been done away with by Google publicly, but I do feel it actually still exists in a not-as-readily-identifiable way.

Title Tag

 - A meta data element that determines the actual "title" of a given webpage. The title is what shows up in the top bar of your browser. It is also the hyperlink that shows in search engine results listings.

TLD

 - Top Level Domain. The three main domain extensions: .com, .net, .org

URL

 - Uniform Resource Locator. Or, more commonly, a web address.

W3C

 - World Wide Web Consortium.

White Hat SEO

 - The use of accepted SEO practices in order to get higher rankings, more traffic, etc.

Seo should know this terms

1. SEM: Stands for Search Engine Marketing, and as the name implies it involves marketing services or products via search engines. SEM is divided into two main pillars: SEO and PPC. SEO stands for Search Engine Optimization, and it is the practice of optimizing websites to make their pages appear in the organic search results. PPC stands for Pay-Per-Click, and it is the practice of purchasing clicks from search engines. The clicks come from sponsored listings in the search results.
2. Backlink: Also called inlink or simply link, it is an hyperlink on another website pointing back to your own website. Backlinks are important for SEO because they affect directly the PageRank of any web page, influencing its search rankings.
3. PageRank: PageRank is an algorithm that Google uses to estimate the relative important of pages around the web. The basic idea behind the algorithm is the fact that a link from page A to page B can be seen as a vote of trust from page A to page B. The higher the number of links (weighted to their value) to a page, therefore, the higher the probability that such page is important.
4. Linkbait: A linkbait is a piece of web content published on a website or blog with the goal of attracting as many backlinks as possible (in order to improve one’s search rankings). Usually it’s a written piece, but it can also be a video, a picture, a quiz or anything else. A classic example of linkbait are the “Top 10″ lists that tend to become popular on social bookmarking sites.
5. Link farm. A link farm is a group of websites where every website links to every other website, with the purpose of artificially increasing the PageRank of all the sites in the farm. This practice was effective in the early days of search engines, but today they are seeing as a spamming technique (and thus can get you penalized).
6. Anchor text: The anchor text of a backlink is the text that is clickable on the web page. Having keyword rich anchor texts help with SEO because Google will associate these keywords with the content of your website. If you have a weight loss blog, for instance, it would help your search rankings if some of your backlinks had “weight loss” as their anchor texts.
7. NoFollow: The nofollow is a link attribute used by website owners to signal to Google that they don’t endorse the website they are linking to. This can happen either when the link is created by the users themselves (e.g., blog comments), or when the link was paid for (e.g., sponsors and advertisers). When Google sees the nofollow attribute it will basically not count that link for the PageRank and search algorithms.
8. Link Sculpting: By using the nofollow attribute strategically webmasters were able to channel the flow of PageRank within their websites, thus increasing the search rankings of desired pages. This practice is no longer effective as Google recently change how it handles the nofollow attribute.
9. Title Tag: The title tag is literally the title of a web page, and it’s one of the most important factors inside Google’s search algorithm. Ideally your title tag should be unique and contain the main keywords of your page. You can see the title tag of any web page on top of the browser while navigating it.
10. Meta Tags: Like the title tag, meta tags are used to give search engines more information regarding the content of your pages. The meta tags are placed inside the HEAD section of your HTML code, and thus are not visible to human visitors.
11. Search Algorithm: Google’s search algorithm is used to find the most relevant web pages for any search query. The algorithm considers over 200 factors (according to Google itself), including the PageRank value, the title tag, the meta tags, the content of the website, the age of the domain and so on.
12. SERP: Stands for Search Engine Results Page. It’s basically the page you’ll get when you search for a specific keyword on Google or on other search engines. The amount of search traffic your website will receive depends on the rankings it will have inside the SERPs.
13. Sandbox: Google basically has a separate index, the sandbox, where it places all newly discovered websites. When websites are on the sandbox, they won’t appear in the search results for normal search queries. Once Google verifies that the website is legitimate, it will move it out of the sandbox and into the main index.
14. Keyword Density: To find the keyword density of any particular page you just need to divide the number of times that keyword is used by the total number of words in the page. Keyword density used to be an important SEO factor, as the early algorithms placed a heavy emphasis on it. This is not the case anymore.
15. Keyword Stuffing: Since keyword density was an important factor on the early search algorithms, webmasters started to game the system by artificially inflating the keyword density inside their websites. This is called keyword stuffing. These days this practice won’t help you, and it can also get you penalized.
16. Cloaking. This technique involves making the same web page show different content to search engines and to human visitors. The purpose is to get the page ranked for specific keywords, and then use the incoming traffic to promote unrelated products or services. This practice is considering spamming and can get you penalized (if not banned) on most search engines.
17. Web Crawler: Also called search bot or spider, it’s a computer program that browses the web on behalf of search engines, trying to discover new links and new pages. This is the first step on the indexation process.
18. Duplicate Content: Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. You should avoid having duplicate content on your website because it can get you penalized.
19. Canonical URL: Canonicalization is a process for converting data that has more than one possible representation into a “standard” canonical representation. A canonical URL, therefore, is the standard URL for accessing a specific page within your website. For instance, the canonical version of your domain might be http://www.domain.com instead of http://domain.com.
20. Robots.txt: This is nothing more than a file, placed in the root of the domain, that is used to inform search bots about the structure of the website. For instance, via the robots.txt file it’s possible to block specific search robots and to restrict the access to specific folders of section inside the website.

SEO Tools

SEO  Tools
                                                   Shankar

1) Google vs. Yahoo Graph (http://www.seobench.com/google-yahoo-graph/):- this tools Display of 50 in Google & Yahoo linked.

2)Keyword Density Analyzer (http://www.seobench.com/keyword-density-analyzer):-In this tool you just enter the URL of your websites and find the density of 1, 2, and 3 word phrases.

3) SEO Tools (http://www.wordstream.com/seo-tools):-This keyword tools is the easiest way to improve the quality of your keyword research.

4) Keyword Tool (http://www.wordstream.com/keywords):-In this tool you can enter the URL and find the some new keywords Source.

5) Class C Checker (IP-report.com):- Class C IP range checker, here u can find the C class IP.

6) Atom & RSS Feed Valuator (http://www.feedvalidator.org):- RSS feeds valuator

Daily Use  Top 10 SEO Tools : We are using the many tools in seo, These are 10 of the top SEO tools the we use everyday.
1) SEO Quake (http://www.seoquake.com/)

2) Search status (http://www.quirk.biz/searchstatus/)

3) Informenter (https://addons.mozilla.org/en-US/firefox/addon/informenter/)

4) Google Webmaster tools (http://www.google.com/webmasters/tools)

5) Google analytics (http://www.google.com/analytics)

6) Google Keywords Tools (https://adwords.google.com/)

7) Firebug (https://addons.mozilla.org/en-US/firefox/addon/1843)

8) Spider Test (http://tools.seobook.com/general/spider-test/)

9) Whois (http://whois.domaintools.com/)

10) SEOmoz Retarget(http://www.seomoz.org/geotarget )

Seo Basic Terms

SEO - search engine optimizer (optimization)

Short for search engine optimization or search engine optimizer, SEO is the process of increasing the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP). The higher a website ranks in the results of a search, the greater the chance that that site will be visited by a user.

on-page optimization

In search engine optimization, on-page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. These factors are controlled by you or by coding on your page. Examples of on-page optimization include actual HTML code, meta tags, keyword placement and keyword density.

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off-page optimization

In search engine optimization, off-page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. These factors are off-site in that they are not controlled by you or the coding on your page. Examples of off-page optimization include things such as link popularity and page rank.

 

front page optimization

Abbreviated as FPO, front page optimization is the process of increasing the amount of visitor click-through and reducing bounce rates. This process helps identify short and long term solutions in the areas of home page loading and rending times.

click-through

The process of a visitor clicking on a Web advertisement and going to the advertiser's Web site. Also called ad clicks or requests. The click rate measures the amount of times an ad is clicked versus the amount of times it's viewed.

page template

A page template, or Web page template, often refers to a predesigned Web page that you can customize. The page template would include font, style, formatting, tables, graphics and other elements commonly found on a Web page. Using a Web authoring program, you can open the page template and easily customize the template to meet your needs.

spider

A program that automatically fetches Web pages. Spiders are used to feed pages to search engines. It's called a spider because it crawls over the Web. Another term for these programs is webcrawler.

Because most Web pages contain links to other pages, a spider can start almost anywhere. As soon as it sees a link to another page, it goes off and fetches it. Large search engines, like Alta Vista, have many spiders working in parallel.

index

In database design, a list of keys (or keywords), each of which identifies a unique record. Indices make it faster to find specific records and to sort records by the index field -- that is, the field used to identify each record.

(v.) To create an index for a database, or to find records using an index.

keyword

(1) In text editing and database management systems, a keyword is an index entry that identifies a specific record or document.
(2) In programming, a keyword is a word that is reserved by a program because the word has a special meaning. Keywords can be commands or parameters. Every programming language has a set of keywords that cannot be used as variable names. Keywords are sometimes called reserved names .

(3) A word used by a search engine in its search for relevant Web pages.

algorithm

A formula or set of steps for solving a particular problem. To be an algorithm, a set of rules must be unambiguous and have a clear stopping point. Algorithms can be expressed in any language, from natural languages like English or French to programming languages like FORTRAN
.

We use algorithms every day. For example, a recipe for baking a cake is an algorithm. Most programs, with the exception of some artificial intelligence applications, consist of algorithms. Inventing elegant algorithms -- algorithms that are simple and require the fewest steps possible -- is one of the principal challenges in programming.

keyword frequency

In search engine optimization (SEO) keyword frequency is the number of times a keyword or phrase appears on a single Web page.

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keyword prominence

In search engine optimization (SEO), this refers to the prominent placement of keywords or phrases within a Web page. Prominent placement may be in the page header, meta tags, opening paragraph, or start of a sentence.

hidden keyword

In search engine optimization (SEO), this refers to keywords or phrases that are placed in the HTML source code and are not seen by those visiting the Web page.

Boolean search

A type of search allowing users to combine keywords with operators such as AND, NOT and OR to further produce more relevant results. For example, a Boolean search could be "hotel" AND "New York". This would limit the search results to only those documents containing the two keywords.

natural search

In search engines a natural search is one where results are returned based on the natural indexing of the Web site, as opposed to those that are returned based on paid advertising and editorial changes made by the search engine itself. The field of SEO is largely based on making a Web site appear more prominently in organic search results for specific keywords. Also called organic search or unpaid search.

phrase search

A type of search that allows users to search for documents containing an exact sentence or phrase, rather than single keywords.
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What is Social Media Optimization/Marketing?
Social Media Marketing makes use of social media sites to raise visibility on the Internet and to promote
products and services. Social media sites are useful for building social (and business) networks, and
for exchanging ideas and knowledge.
Social Media Marketing uses podcasts, wikis, blogs, online videos, photo sharing, news sharing,
message boards, and posts on social networking sites to reach a large or targeted audience.
Some Examples of Social Media Optimization / Marketing Techniques are as follows:
• Joining relevant online communities or social networking sites to help promote your business.
• Adding RSS feeds to your website (RSS stands for Really Simple Syndication that can
be used to easily update content).
• Blogging (where you add content to blogs).
• Creating your own business blog.
Why Social Media Optimization / Marketing?
1. You can reach a large number of people in a more spontaneous way without paying large advertising fees.
2. The use of blogs and social and business networking sites can increase traffic to your website from other social media websites. This in turn may increase your Page Rank, resulting in increased traffic from  leading search engines.
3. Social media complements other marketing strategies such as a paid advertising campaign.
4. You can build credibility by participating in relevant forums and responding to questions.
5. Social Media sites have information such as user profile data, which can be used to target a specific set of users for advertising.
Social Media Tools with Examples:
1) Wikis (e.g. TWiki, wetpaint, Wikipedia)
2) Business Networking (Linked In, XING, eAcademy)
3) Blogs (e.g. Mashable!, Boing Boing, Dosh Dosh)
4) Social Bookmarking or Tagging (e.g. Digg, Reddit, del.icio.us)
5) Collaborative Tools (e.g. Zimbra, zoho, Google)
6) Social Networking (e.g. Facebook, Myspace, Friendster)
7) Video Sharing (e.g. YouTube, Kyte)
Photo Sharing (e.g. Flickr, zoom, smugmug)
9) Audio Sharing (e.g. Blog Talk Radio, ODEO

Keyword Research Basics

This article  focuses on keywords, how to choose keywords wisely, and how to use them effectively for better rankings in search results.

What is a Keyword?

The query, which a user types in the search engine, is called a keyword. Keyword is one of the most important and deciding factors used by a search engine to deliver the desired web resources to the user.

How Search Engines use Keywords?

The basic working principle of search engines is to match the user’s query with information available on the web. This task is accomplished through a combination of various steps:

• Search Engines crawls all the webpages on the web and keeps an index them in their database.
• When a user searches for information related to any subject (keyword), search engine algorithms try to match the user’s queries (keywords) with the most relevant content from all the indexed webpages.
• The search results are arranged in an order while being displayed to the user. Various factors of a webpage are considered before ranking the search results.

The point to note is, they search results depend upon the queries and keywords. Even small changes in keywords can make difference in the search results, search result ranking and ultimately, website visitors.

How to Choose a Keyword?

Keyword research is one of the most confusing parts for the webmasters. Before finalizing a keyword, many factors need to be considered.
The factors affecting the selection of keywords are:

• Keyword Length- Generally, short length keywords have high demand and long tail keywords are relatively less demanding. Long tail keywords show that the user is looking for very specific piece information, which can have relatively less competition compared to the short length keywords. If your website is not much popular, start with long tail keywords because you can rank well due to less competition and the conversion rate will be much higher as the user is very specific to his needs.

• Keyword Demand- Keyword demand changes with keyword length and its importance with respect to time. Note that, the visits for a particular keyword are subjective to the change in demand as per changing market conditions.
• Synonyms/Alternative Words- There can be a lot of permutations and combinations of words. Every word can have an alternative or synonym.

Example- The user may either search for
“best smartphones” or “best smartphones of 2012” or “best smartphones of the year“.

Keyword Demand vs Keyword Length Example.

You can notice in the above example, as the keyword length increases, the keyword demand decreases.
The most important factor for keyword research is to understand your audience/visitors well. Think in those lines and try to understand ( or rather estimate) what keywords would they use to search particular information on the web that matches your content.

Use Google Adwords Tool for Keyword Research.

Use keyword research tools such as Google Adwords to check the keyword difficulty and competition. You can try different combinations of keywords in the tool and finalize some important keywords, which matches your niche and content.

How to Use Keywords?

Keyword targeting can be accomplished in various elements of a webpage. You can use separate keywords in each webpage based on the content. You can request referral websites to use those keywords as anchor text while linking to your webpages.

1. URL – Static URLs with keywords present in it is also an effective way of search engine optimization of your content. It does not mean that the webpages with dynamic URL without keywords do not rank well. A webpage with quality content always ranks well but it does not hurt to include some small changes like these to make it even simpler for search engines to consider a higher ranking for our content. Read URL Optimization Tips for more information on how to effectively use keywords in URL.
2. Anchor Text – Anchor text is the visible text in the links. After the recent algorithm updates, Google is not only checking the anchor text but also some more text near it for the keywords.
3. Title – Title of each webpage is displayed in the search engine results so title is one of the most important places where the search engine looks out for keywords. Read Title Tag Optimization Tips to know how to place keywords in Title of webpage.
4. H1, Meta, and Body – It is a good practice to include the keywords wherever necessary in the H1 header, Meta Description, and the Body of the webpage.
5. Image Alt – As search engines cannot understand non-text elements such as images, Alt and Title attributes in the img tag is used to explain or rather, assist the search engine to understand the context of the image. Using the keywords in the Alt and Title attributes of the image tag will make it clear for the search engine to know the meaning and intent of the image. Image Optimization Tips explains how to use keywords for images.

To find and learn even more ways to optimize your webpage with keywords, read Webpage Optimization For Better Ranking.

Keyword Stuffing is Bad

Sometimes, you might have come across the term “keyword density” which people discuss. Keyword density refers to the number of times a keyword is used per 100 words in the webpage. In our opinion, when you talk about keyword density, you are blowing it out of proportion and there is no need to maintain any particular level of keyword density. In fact, repeating the keywords degrades the reading experience of a user, so Keyword Stuffing is considered as a type of web spam.
Google’s latest algorithm update Penguin decreases search engine rankings the website,which engages in Black hat SEO techniques such as keyword stuffing, cloaking and participating in content spinning and linking schemes.