URL
Since a URL is the entry point to a
page's content, it's a logical place to begin our on-page analysis.
When analyzing the URL for a given
page, here are a few important questions to ask:
- Is the URL short and user-friendly? A common rule of thumb is to keep URLs less than 115 characters.
- Does the URL include relevant keywords? It's important to use a URL that effectively describes its corresponding content.
- Is the URL using subfolders instead of subdomains? Subdomains are mostly treated as unique domains when it comes to passing link juice. Subfolders don't have this problem, and as a result, they are typically preferred over subdomains.
- Does the URL avoid using excessive parameters? If possible, use static URLs. If you simply can't avoid using parameters, at least register them with your Google Webmaster Tools account.
