SEO - search engine optimizer (optimization)
Short for search engine
optimization or search
engine optimizer,
SEO is the process of increasing the amount of visitors to a website by obtaining a
high-ranking placement in the search results page of a search engine (SERP). The higher a
website ranks in the results of a search, the greater the chance that that site
will be visited by a user.
on-page optimization
In search engine optimization, on-page optimization refers
to factors that have an effect on your Web site or Web page listing in natural
search results. These factors are controlled by you or by coding on your page.
Examples of on-page optimization include actual HTML code, meta tags, keyword
placement and keyword density.
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off-page optimization
In
search engine optimization, off-page optimization refers to factors that have
an effect on your Web site or Web page listing in natural search results. These
factors are off-site in that they are not controlled by you or the coding on
your page. Examples of off-page optimization include things such as link
popularity and page rank.
front page optimization
Abbreviated as FPO, front page optimization is the process of increasing the
amount of visitor click-through
and reducing bounce rates. This process helps identify short and long term
solutions in the areas of home page loading and rending times.
click-through
The process of a visitor clicking on a Web advertisement and
going to the advertiser's Web site. Also called ad clicks or requests. The
click rate measures the amount of times an ad is clicked versus the amount of
times it's viewed.
page template
A page template, or Web page template,
often refers to a predesigned Web page that you can
customize. The page template would include font, style, formatting, tables,
graphics and other elements commonly found on a Web page. Using a Web authoring program,
you can open the page template and easily customize the template to meet your
needs.
spider
A program that automatically fetches Web pages. Spiders are used to feed pages to search engines. It's called a spider because it crawls over the Web. Another term for these programs is webcrawler.
Because most Web pages contain links to other pages, a
spider can start almost anywhere. As soon as it sees a link to another page, it
goes off and fetches it. Large search engines, like Alta Vista, have
many spiders working in parallel.
index
In database design, a list of keys (or keywords), each of which identifies a unique record. Indices make it faster to find specific records and to sort records by the index field -- that is, the field used to identify each record.
(v.) To create an index
for a database, or to find records using an index.
keyword
(1) In text editing and database management systems, a keyword is an index entry that identifies a specific record or document.(2) In programming, a keyword is a word that is reserved by a program because the word has a special meaning. Keywords can be commands or parameters. Every programming language has a set of keywords that cannot be used as variable names. Keywords are sometimes called reserved names .
(3) A word used by a search engine in
its search for relevant Web pages.
algorithm
A formula or set of steps for solving a particular problem. To be an algorithm, a set of rules must be unambiguous and have a clear stopping point. Algorithms can be expressed in any language, from natural languages like English or French to programming languages like FORTRAN.
We use algorithms every day. For
example, a recipe for baking a cake is an algorithm. Most programs, with the
exception of some artificial
intelligence applications,
consist of algorithms. Inventing elegant algorithms -- algorithms that are
simple and require the fewest steps possible -- is one of the principal
challenges in programming.
keyword frequency
In search engine optimization (SEO) keyword frequency is the number of times a keyword or phrase appears on a single Web page.
--
keyword prominence
hidden keyword
Boolean search
A type of search allowing
users to combine keywords with operators such as AND, NOT and OR to further
produce more relevant results. For example, a Boolean search could be
"hotel" AND "New York".
This would limit the search results to only those documents containing the two
keywords.
natural search
In search engines a
natural search is one where results are returned based on the natural indexing
of the Web site, as opposed to those that are returned based on paid
advertising and editorial changes made by the search engine itself. The field
of SEO is largely based
on making a Web site appear more prominently in organic search results for
specific keywords. Also called organic search or unpaid search.
phrase search
A
type of search
that allows users to search for documents containing an exact sentence or
phrase, rather than single keywords.
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What is Social Media Optimization/Marketing?
Social Media Marketing makes use of social media sites to raise visibility on the Internet and to promote
products and services. Social media sites are useful for building social (and business) networks, and
for exchanging ideas and knowledge.
Social Media Marketing uses podcasts, wikis, blogs, online videos, photo sharing, news sharing,
message boards, and posts on social networking sites to reach a large or targeted audience.
Some Examples of Social Media Optimization / Marketing Techniques are as follows:
• Joining relevant online communities or social networking sites to help promote your business.
• Adding RSS feeds to your website (RSS stands for Really Simple Syndication that can
be used to easily update content).
• Blogging (where you add content to blogs).
• Creating your own business blog.
Why Social Media Optimization / Marketing?
1. You can reach a large number of people in a more spontaneous way without paying large advertising fees.
2. The use of blogs and social and business networking sites can increase traffic to your website from other social media websites. This in turn may increase your Page Rank, resulting in increased traffic from leading search engines.
3. Social media complements other marketing strategies such as a paid advertising campaign.
4. You can build credibility by participating in relevant forums and responding to questions.
5. Social Media sites have information such as user profile data, which can be used to target a specific set of users for advertising.
Social Media Tools with Examples:
1) Wikis (e.g. TWiki, wetpaint, Wikipedia)
2) Business Networking (Linked In, XING, eAcademy)
3) Blogs (e.g. Mashable!, Boing Boing, Dosh Dosh)
4) Social Bookmarking or Tagging (e.g. Digg, Reddit, del.icio.us)
5) Collaborative Tools (e.g. Zimbra, zoho, Google)
6) Social Networking (e.g. Facebook, Myspace, Friendster)
7) Video Sharing (e.g. YouTube, Kyte)
Photo Sharing (e.g. Flickr, zoom, smugmug)
9) Audio Sharing (e.g. Blog Talk Radio, ODEO
======== =================== ===================== ====================
What is Social Media Optimization/Marketing?
Social Media Marketing makes use of social media sites to raise visibility on the Internet and to promote
products and services. Social media sites are useful for building social (and business) networks, and
for exchanging ideas and knowledge.
Social Media Marketing uses podcasts, wikis, blogs, online videos, photo sharing, news sharing,
message boards, and posts on social networking sites to reach a large or targeted audience.
Some Examples of Social Media Optimization / Marketing Techniques are as follows:
• Joining relevant online communities or social networking sites to help promote your business.
• Adding RSS feeds to your website (RSS stands for Really Simple Syndication that can
be used to easily update content).
• Blogging (where you add content to blogs).
• Creating your own business blog.
Why Social Media Optimization / Marketing?
1. You can reach a large number of people in a more spontaneous way without paying large advertising fees.
2. The use of blogs and social and business networking sites can increase traffic to your website from other social media websites. This in turn may increase your Page Rank, resulting in increased traffic from leading search engines.
3. Social media complements other marketing strategies such as a paid advertising campaign.
4. You can build credibility by participating in relevant forums and responding to questions.
5. Social Media sites have information such as user profile data, which can be used to target a specific set of users for advertising.
Social Media Tools with Examples:
1) Wikis (e.g. TWiki, wetpaint, Wikipedia)
2) Business Networking (Linked In, XING, eAcademy)
3) Blogs (e.g. Mashable!, Boing Boing, Dosh Dosh)
4) Social Bookmarking or Tagging (e.g. Digg, Reddit, del.icio.us)
5) Collaborative Tools (e.g. Zimbra, zoho, Google)
6) Social Networking (e.g. Facebook, Myspace, Friendster)
7) Video Sharing (e.g. YouTube, Kyte)
Photo Sharing (e.g. Flickr, zoom, smugmug)
9) Audio Sharing (e.g. Blog Talk Radio, ODEO
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