- Use alt tag for those images and make certain to include best keyword inside your alt tag.
- Use key phrases which are contained in title tag, meta tag and the body text.
- Use 2-3 specific key phrases as opposed to the repeating key phrases.
- Use plural key phrases in alt tag.
- Alt tag shouldn't be lengthy and mustn't exceed a lot more than 7 words.
Alt Tags optimization tips
Improve Your Website
Improve Your Website
1
Balance your page. To improve your website, balance your page because when users
enter a website, their focus first starts at the top left of the page and
hovers there before slowly tracking to the right. The web user is focused more
on the text of the page, rather than images or graphics. This is where balance
comes into place.
o Balance will not only make your page more
visually appealing, but it will make your page easier to read and items easier
to find. A good object will help the objects on your page flow.
o Keeping it simple. If you clean your website up
by removing all the unnecessary visual elements, it will allow important items
to stand out. You should leave some white space on the page so the illusion of
the space is visually pleasing, as well as easier to navigate.
2
Clean backgrounds. The background textures and colour you chose have the ability to
estimate the overall appeal of the website. Lots of texture and graphics in the
background can be distracting, and the more texture you add to the background,
the less noticeable your text and images become. If you are going to use a
colour on the background, you should make sure there is significant contrast
between the background colour and the text. You will rarely go wrong with black
text and white background because it’s clean and easy to read. You have to be
careful when using brighter and darker colours such as red or yellow. They
cause visual fatigue (temporary loss of strength and energy resulting from hard
physical or mental work) and the reader will lose their focus on the text.
3
For easy navigation, you should create a toolbar with links that
are easy to navigate and position the toolbar in an area that makes sense. Web users often look for the toolbar across
the top or down the left the left hand side of the page. You shouldn’t forget a
link to your homepage. It’s often forgotten but very important to point your
users to your homepage.
4
Text readability should make your pages easy to read, break up
blocks of text and create short paragraphs. You should consider the key points on each page and create
headings and subheadings use one or two fonts. You should select one font for
your headings and subheadings and another for the body text and highlight key
words and phrases by bolding or using a different colour. You should be careful
when selecting colours, and not to use every colour in the rainbow. Many such
as yellow and pink don’t stand out well if you’ve selected a white or black
background.
5
Horizontal Scrolling. It would be better if you get rid of horizontal scrolling
because users hate to scroll left to right. It's disorienting and annoying, so
if you've got it, lose it. Vertical scrolling is ok if you have to have it, but
consider moving larger blocks of information to another page and providing
links. There's also the danger of missing vital information that falls below
the screen if a user decides not to scroll down to view it. So if you’ve got to
have a scrolling page, try to keep all your important information above the
fold.
6
Make it quick.
We all get impatient when it takes more than 5 seconds to connect to a website.
Users want to make contact, and make it quick. You need to ensure that your
pages load as quickly as possible. Eliminate unnecessary graphics, especially
flash graphics they can be time hogs.
Check on-page tag optimization.
Check on-page tag optimization.
One of the easiest ways to quickly improve your website's SEO is through on-site changes. While it can take time to build high-quality backlinks, another hallmark of good SEO performance, on-site tweaks require just a few hours of effort.
Begin your SEO audit by asking the following questions. Identifying weaknesses in this area could provide an easy place to begin future website improvements:
- Are my title tags (headlines) written to appeal to both website visitors and search engine visitors, or are they "keyword stuffed"?
- Do my title tags contain relevant SEO keywords and brand mentions?
- Are my title tags no longer than 65 characters?
- Do my meta description tags (which display a preview explanation for a page in search results) provide interesting content that will appeal to viewers of search engine results?
- Does each page on my website contain a naturally written, keyword-rich <h2> tag (headings within posts)?
- Does each page on my website include high-quality, original content?
- Do my pages contain internal links to facilitate visitor and search engine robot movement throughout my site?
- Are my images optimized according to current SEO best practices?
·
2. Check
for broken links or dead pages.
Avoid broken outbound links or links to internal "dead" pages that have since been deleted from your site. They can be detrimental to your site's SEO performance, so be sure to identify such problems.
Avoid broken outbound links or links to internal "dead" pages that have since been deleted from your site. They can be detrimental to your site's SEO performance, so be sure to identify such problems.
·
If your website runs on a content management
system (CMS) or an e-commerce platform, you may be able to install a tool that
can check this automatically. For example, if your site runs on WordPress,
installing the Broken Link Checker plugin can notify you whenever broken links
are detected.
·
Alternatively, simply navigate to a site like BrokenLinkCheck.com
and run the service's free link check to identify any issues on your site that
need to be resolved.
3. Make sure your site can be indexed by the search engines.Beyond making sure that broken links don't trip up the search engine robots while they're on your site, it's also important that these automated programs can access your site in the first place.
Any number of issues -- from improperly installed code files to hacked site content -- can prevent the search engines from reading your content correctly. To determine whether or not this is occurring on your site, head over to WebConf's free Search Engine Simulator and enter your site's URL. If you can see your content displaying correctly as text, the search engines can as well.
4. Examine your link profile and compare it to competitors.
Once you've finished with on-site elements, check the state of your site's backlink profile. The number and quality of links pointing at your site play a major role in your content's performance in search engine results.
To do this, use a link explorer tool like Majestic SEO (free version available, with paid plans starting at $49.99 per month) or the SEOMoz Open Site Explorer (free version available, with paid plans starting at $99 per month) to view a list of all the links pointing at your site. Pay particular attention to:
- The types of links that your site has received, such as directory links, press release links, social media links and more.
- Whether or not the sites sending you links are reputable.
- Whether or not the sites sending you links are related to your site's content.
5. Test your site's speed.
Examine your site's average speed and page load times, as Google has unequivocally stated that it intends to prioritize site speed as a ranking factor in its natural search algorithms.
To find out whether your site is fast, slow or somewhere in between, head over to Google's Page Insights tool and enter your URL. This tool will then analyze your site's load times and provide suggestions on making improvements. You can either make changes on your own or enlist the help of a developer if they require technical expertise.
These steps should give you a general overview on how well your website is performing from an SEO standpoint. If you go through the steps, make changes but still don't get the search results you'd like, consider working with an SEO expert to improve your site's natural search performance.
How can cross browser compatibility affect website visibility?
1. Letter Spacing
If a website does not have cross browser
compatibility, it will show different line spacing. A letter spacing set at a
value of 3 px will appear to be at the default letter spacing in some other
browser.
2. Invisibility of images
The images used in the website may be clearly
visible in one web browser and may not be visible at all in some other browser.
Even the resolution of images may change in different web browser. An image
which is looking of extremely high quality is appearing of absolutely low
quality in different browsers. Had the browser compatibility been taken care of
this wouldn’t have had happen.
3. Overflow Property
This property comes handy at the time of giving
auto-height or natural vertical expansion to a block level element when you
don’t want to float. This problem usually persists in Firefox in which the
element is collapsed.
So browser compatibility asks you to use the CSS
property of overflow: hidden to allow a block level element
which is usually a div element to expand height vertically because it does not
have a set height. This property of overflow expands the height of the element
of the content even if it contains floated elements.
4. Change in Font-Weight
Even the font style, the font weight differ in
different kinds of web browsers. For say usually bold or italic are the
properties categorized under font weight but it may differ in different
browsers. So the safe way is to use attributes like “strong” or “em”.
5. Text alignment
If browser compatibility is not taken care of
then alignment of paragraphs may also change in different browsers. The content
which appears left- aligned in one browser say internet explorer might appear
center-aligned in some other browser. This petty thing will change the entire
look of the website.
Even the alignment of images may be affected if
browser compatibility is not checked. Images which appears to be on right side
in a particular browser appears on the center of another browser
Conclusion
I would like to conclude my discussion on cross
browser compatibility by saying that no matter how good a website you have
designed but it will not do any benefit to the audience nor you, if it is not
checked for cross browser compatibility. Your choice of using a browser might
not match with that of your user.
And if your web designer is too lazy to test the
browser compatibility then you better mention at the end the browser in which
your site is best compatible but this will restrict your audience.
Technical Check for SEO
Technical SEO
First of all you need to check the status of your website’s current relationship with the search engines. Whether you’re friends or foes, there are objective reasons for that and you shall take control over them:- Existing search engine bans or penalties
- Duplicate content (on website & across the web)
- Hidden links or text
- Check accessibility & indexed pages (robots.txt, robots meta tags – noindex, nofollow, internal link structure)
- Check for 4xx errors and 5xx errors
- Canonical tags
- Proper use of 301s and 302s redirects
At this point you can also check
up if the Google Analytics account is set up properly.
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